Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers
FORT LAUDERDALE — New York cable TV company Cablevision‘s Total Audience has been making waves for allowing ad deals to benefit from super precision. But getting there hasn’t been a walk in the park....
View ArticleDynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital...
View ArticleNAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
On the eve of a special digital-only meeting at the National Association of Broadcasters’ (NAB) Show in Las Vegas, one cable operator has urged it to solve TV’s data problem. The NAB is has tabled a...
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